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Whether you are using direct mail to acquire customers/donors/members or just trying to increase your brand awareness in a noisy market, this template walks you through the basics of planning and executing a multi-dimensional direct mail campaign. A comprehensive direct mail campaign includes a variety of components including list acquisition, offer development, creative, contact strategy, packaging and more. Smartsheet.com allows marketers to collaborate with other team members and external vendors/agencies to seamlessly execute each step of a complex direct mail campaign.
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