Smartsheet's overhaul: lower prices, slick registration-free approach
10/20/08
"Smartsheet found that most of its customers don't want to have to remember another URL, username and password - it's a barrier to using new online services.
So the Bellevue online collaboration startup came up with a new approach:
Smartsheet developed new tools that enable people to use its online services without having to register or log on, according to Chief Executive Mark Mader.
Project teams surveyed by the company generally have about 17 people, of which two are the primary organizers or project "owners." The other 15 participate only now and then, providing updates or contributing files.
Among the 15, the "sensitivity and tolerances of learning anything new was a tenth of the owners of the process,'' Mader explained.
To lower the barrier to participate and use the new tools, Smartsheet's using time-limited security tickets that are delivered via email sent by the owners. A team member may receive a request for an update, which grants access until that update is completed, for instance."...
“From a management perspective, the key result is that very little “falls through the cracks.” Everyone knows that if it’s logged in Smartsheet, they will be held responsible – even if they are remote.”
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