When most people think of worms, they picture the slimy, slow-moving creatures that hide under rocks in moist soil and wash up to slither across your path on rainy days. Sure, they’re not the most attractive creatures. But at Smartsheet, when we think of worms, we think of a different. To us, worms represent a unique method in which we can more meaningfully measure our marketing efforts.
Remember how time consuming the document signing process used to be? You would create the document, print out multiple copies, physically flag the sections that needed signatures, place the sets of documents in an envelope and then mail them out. Once the recipient received the documents, they would sign them, and if there was anyone else who needed to sign, the process would repeat itself until complete.
Get Our Best via Email
Sign up to get our most popular articles delivered to your inbox every two weeks.