Smartsheet Blog

The single hardest skill I’ve had to develop in my career at various agencies has been writing creative briefs. It’s such an innocuous term for something so pivotal. If you have done any homework on creative briefs you’ll know the significance it plays in generating great creative ideas. If you haven’t, a creative brief is a written template that once filled out, allows creative teams to develop ideas and solutions that solve problems and meet business objectives. It’s the brief that keeps the collective team on the same page as they weave through the many milestones involved in creative projects. It’s called a brief because the best briefs are that – short. Ideally,
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Do you want to increase success rates with A/B testing? How about generate better ROI from content? Or run events like clockwork? It all starts with Smartsheet. Marketers use Smartsheet to streamline communication, improve transparency, and get more work done. They coordinate website development, branding, design, annual reports, national events, and more, keeping everyone on the same page and meeting deadlines. And now, we’re giving you the chance to get the inside scoop from these marketing super users. Learn their best tips and tricks to save time, collaborate better, and be more productive. “With Smartsheet, I can set a system of reminders up in minutes – the amount of time that saves me
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If you’re a marketing professional, it’s likely you wear many hats. Whether you’re responsible for managing your company’s social channels, planning major events, executing A/B testing, or analyzing the success of all of the above, each of these tasks could land on your plate at any given moment (if not, all at the same time!). The tricky part is learning how to balance all the hats to avoid total burnout. One way to help manage the workload is to make sure you’re working as efficiently as possible. So, to help you work smarter, not harder, here are our top five marketing blog posts to maximize your efforts: Creative testing is important for marketing teams to determine whether
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Single Sign-On
The average person has to remember five passwords, five PIN numbers, three security ID numbers, and three bank account numbers in their everyday life, according to research from Ian Robertson, a professor of psychology at Trinity College in Dublin, Ireland. Robertson also found that nearly 60% of people felt like they couldn’t remember all those numbers and letters. That’s easy to understand. We’re constantly hearing that our passwords need to include numbers, symbols, capitalization, or even better, come from a random generator. And, since every application is different and may have its own unique password requirements, you end up creating a different passwords for the different
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As you approach 401 Bleeker Street in New York City, the air will inevitably be filled with the sweet smells of cupcakes, cookies, pies and other baked goods. It’s not really a common smell in a big city like New York, except that this is the original location of the world-famous Magnolia Bakery.

Faced with widespread, international growth, Bobbie Lloyd, Chief Baking Officer, had to come up with a strategy. How would they accomplish global expansion, opening up a string of new stores in a variety of far flung locations, while still keeping the home-baked feel that Magnolia Bakery was known for?

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