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As you approach 401 Bleeker Street in New York City, the air will inevitably be filled with the sweet smells of cupcakes, cookies, pies and other baked goods. It’s not really a common smell in a big city like New York, except that this is the original location of the world-famous Magnolia Bakery.
Faced with widespread, international growth, Bobbie Lloyd, Chief Baking Officer, had to come up with a strategy. How would they accomplish global expansion, opening up a string of new stores in a variety of far flung locations, while still keeping the home-baked feel that Magnolia Bakery was known for?