Marketing is easy! Think about it. Anyone can put together some random programs, wrap them in enough window dressing to consider it an “integrated campaign”, and then foist that campaign on an unprepared and unsuspecting world. Voila! Marketing!
Oh, wait. You mean you want to engage with audiences in a consistent way that actually benefits your business, and creates meaningful ROI? Well, that’s an altogether different, and harder, thing. That takes some coordination, some data, and some insight.