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Senior Marketing Automation Specialist

We are seeking an experienced Senior Marketing Automation Specialist to join our marketing team. We’re looking for a highly motivated and intelligent individual who can make an immediate positive impact. Your mission is to design, build, measure, and improve the effectiveness of our marketing automation using Marketo. In this role, you can have a significant impact in an already rapidly growing company. You will work closely with marketing, sales, and executive management teams.

This role reports to our Marketing Automation Manager and is based in Smartsheet’s corporate offices in Bellevue, WA.

Responsibilities:

  • Understand and help improve our marketing automation strategy and process
  • Build and maintain automated marketing campaigns with performance focus
  • Lead nurturing – iterate to find the best timing and message to move leads down the funnel
  • A/B test emails and landing pages – plan, build, execute and analyze
  • Segment and optimize message around type of lead
  • Build out complex campaigns in a clear and maintainable manner
  • Analyze what’s working and what’s not
  • Drive customer acquisition and retention numbers to goal

Requirements:

  • 4+ years experience with email marketing – Marketo preferred
  • Bachelor’s degree in business or equivalent discipline
  • Metrics/analysis/results orientation
  • Proactive mindset – ability to work with minimal guidance, set and adjust priorities
  • Exceptional attention to detail
  • Exceptional communication skills
  • Agility to quickly adjust priorities and shift direction
  • Achiever’s mindset – you don’t want a job, you want to make a huge impact
  • Legally eligible to work in the U.S. on an ongoing basis
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