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    5 Ways to Elevate Your Customer Events

    Great event planners like you sweat the details. 

    In-person customer events remain a key part of growing a business; in the B2B sector, they’re one of the most effectives ways to generate leads, according to a survey of B2B marketing executives. 

    As customer conferences and events have become more lucrative, more and more businesses are hosting them, creating a wealth of choice for customers. It’s no longer enough to host trainings and rubber-chicken dinners in hotel conference rooms; now, companies compete for limited customer dollars and mindshare with elaborate event experiences that include everything from marquee keynoters and rock bands, virtual reality and other immersive experiences, gourmet food, and new technologies that allow them to engage with speakers and each other.

    Even if you don’t have the budget for Coldplay and caviar, or a full-blown “bleisure” location, you can still take your customer event to the next level. Here are five ways you can optimize and build on your event success.