BUSINESS MARKETING PLAN TEMPLATE

MARKETING PLAN

COMPANY NAME

Street Address

City, State and Zip

webaddress.com

Version 0.0.0

00/00/0000

PREPARED BY	TITLE	DATE
EMAIL	PHONE
APPROVED BY	TITLE	DATE

table of contents

1.	BUSINESS SUMMARY	3

1.1	OUR COMPANY	3

1.2	MISSION STATEMENT	3

1.3	VISION STATEMENT	3

2.	THE CHALLENGE	3

2.1	PROBLEM	3

2.2	OPPORTUNITY	3

3.	SITUATIONAL ANALYSIS	3

3.1	5C ANALYSIS	3

3.1.1	COMPANY	3

3.1.2	COLLABORATORS	3

3.1.3	CUSTOMERS	3

3.1.4	COMPETITORS	3

3.1.5	CLIMATE	3

3.2	SWOT ANALYSIS	3

4.	CORE CAPABILITIES	3

4.1	CAPABILITY ONE	3

4.2	CAPABILITY TWO	3

4.3	CAPABILITY THREE	3

5.	MARKETING CAPABILITIES	3

5.1	CAPABILITY ONE	3

5.2	CAPABILITY TWO	3

5.3	CAPABILITY THREE	3

6.	GOALS	3

6.1	BUSINESS GOALS	3

6.2	SALES GOALS	3

6.3	FINANCIAL GOALS	3

6.4	COMMUNICATION GOALS	3

7.	TARGET MARKET	3

7.1	INFORMATION COLLECTION	3

7.2	PAIN POINTS	3

7.3	SOLUTIONS	3

7.4	BUYER PERSONA	3

8.	MARKETING STRATEGY	3

8.1	BUYER’S BUYING CYCLE	3

8.2	UNIQUE SELLING PROPOSITION (USP)	3

8.3	MARKETING MIX – 4Ps	3

8.3.1	PRODUCT	3

8.3.2	PRICE	3

8.3.3	PLACE	3

8.3.4	PROMOTION	3

8.4	MARKETING CHANNELS	3

8.5	BUDGET	3

9.	PERFORMANCE STANDARDS & MEASUREMENT METHODS	3

9.1	STANDARDS OF PERFORMANCE	3

9.2	BENCHMARKS	3

9.3	MARKETING METRICS TO MEASURE SUCCESS	3

9.4	MEASUREMENT METHODS	3

10.	FINANCIAL SUMMARY	3

10.1	FINANCIAL FORECASTS	3

10.2	BREAK-EVEN ANALYSIS	3

10.3	FINANCIAL STATEMENTS	3

10.3.1	INCOME STATEMENT	3

10.3.2	CASH-FLOW PROJECTION	3

10.3.3	BALANCE SHEET	3

11.	APPENDIX	3

11.1	RESEARCH RESULTS	3

11.2	PRODUCT SPECIFICATIONS AND IMAGES	3

BUSINESS SUMMARY

OUR COMPANY

MISSION STATEMENT

VISION STATEMENT

THE CHALLENGE

PROBLEM

OPPORTUNITY

SITUATIONAL ANALYSIS

5C ANALYSIS

COMPANY

COLLABORATORS

CUSTOMERS

COMPETITORS

CLIMATE

SWOT ANALYSIS

INTERNAL FACTORS
STRENGTHS (+)	WEAKNESSES (-)
EXTERNAL FACTORS
OPPORTUNITIES (+)	THREATS (-)

CORE CAPABILITIES

CAPABILITY ONE

CAPABILITY TWO

CAPABILITY THREE

MARKETING CAPABILITIES

CAPABILITY ONE

CAPABILITY TWO

CAPABILITY THREE

GOALS

BUSINESS GOALS

SALES GOALS

FINANCIAL GOALS

COMMUNICATION GOALS

TARGET MARKET

INFORMATION COLLECTION

PAIN POINTS

SOLUTIONS

BUYER PERSONA

MARKETING STRATEGY

BUYER’S BUYING CYCLE

UNIQUE SELLING PROPOSITION (USP)

MARKETING MIX – 4Ps

PRODUCT

PRICE

PLACE

PROMOTION

MARKETING CHANNELS

BUDGET

PERFORMANCE STANDARDS & MEASUREMENT METHODS

STANDARDS OF PERFORMANCE

BENCHMARKS

MARKETING METRICS TO MEASURE SUCCESS

MEASUREMENT METHODS

FINANCIAL SUMMARY

FINANCIAL FORECASTS

BREAK-EVEN ANALYSIS

FINANCIAL STATEMENTS

INCOME STATEMENT

CASH-FLOW PROJECTION

BALANCE SHEET

APPENDIX

RESEARCH RESULTS

PRODUCT SPECIFICATIONS AND IMAGES

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