MARKETING PLAN TEMPLATE

MARKETING PLAN

COMPANY NAME

Street Address

City, State and Zip

webaddress.com

Version 0.0.0

00/00/0000

PREPARED BY	TITLE	DATE
EMAIL	PHONE
APPROVED BY	TITLE	DATE

table of contents

1.	EXECUTIVE SUMMARY	3

2.	MISSION STATEMENT	3

3.	VISION STATEMENT	3

4.	SITUATIONAL ANALYSIS	3

4.1	5C ANALYSIS	3

4.1.1	COMPANY	3

4.1.2	COLLABORATORS	3

4.1.3	CUSTOMERS	3

4.1.4	COMPETITORS	3

4.1.5	CLIMATE	3

4.2	SWOT ANALYSIS	3

5.	CORE CAPABILITIES	3

6.	GOALS	3

6.1	BUSINESS GOALS	3

6.2	SALES GOALS	3

6.3	FINANCIAL GOALS	3

6.4	MARKETING GOALS	3

7.	TARGET MARKET	3

7.1	INFORMATION COLLECTION	3

7.2	PAIN POINTS	3

7.3	SOLUTIONS	3

7.4	BUYER PERSONA	3

8.	MARKETING STRATEGY	3

8.1	BUYER’S BUYING CYCLE	3

8.2	UNIQUE SELLING PROPOSITION (USP)	3

8.3	BRANDING	3

8.4	MARKETING MIX – 4Ps	3

8.4.1	PRODUCT	3

8.4.2	PRICE	3

8.4.3	PLACE	3

8.4.4	PROMOTION	3

8.5	MARKETING CHANNELS	3

8.6	BUDGET	3

9.	PERFORMANCE STANDARDS & MEASUREMENT METHODS	3

9.1	STANDARDS OF PERFORMANCE	3

9.2	BENCHMARKS	3

9.3	MARKETING METRICS TO MEASURE SUCCESS	3

9.4	MEASUREMENT METHODS	3

10.	FINANCIAL SUMMARY	3

10.1	FINANCIAL FORECASTS	3

10.2	BREAK-EVEN ANALYSIS	3

10.3	FINANCIAL STATEMENTS	3

10.3.1	INCOME STATEMENT	3

10.3.2	CASH-FLOW PROJECTION	3

10.3.3	BALANCE SHEET	3

11.	APPENDIX	3

11.1	RESEARCH RESULTS	3

11.2	PRODUCT SPECIFICATIONS AND IMAGES	3

EXECUTIVE SUMMARY

MISSION STATEMENT

VISION STATEMENT

SITUATIONAL ANALYSIS

5C ANALYSIS

COMPANY

COLLABORATORS

CUSTOMERS

COMPETITORS

CLIMATE

SWOT ANALYSIS

INTERNAL FACTORS
STRENGTHS (+)	WEAKNESSES (-)
EXTERNAL FACTORS
OPPORTUNITIES (+)	THREATS (-)

CORE CAPABILITIES

CAPABILITY ONE

CAPABILITY TWO

CAPABILITY THREE

GOALS

BUSINESS GOALS

SALES GOALS

FINANCIAL GOALS

MARKETING GOALS

TARGET MARKET

INFORMATION COLLECTION

PAIN POINTS

SOLUTIONS

BUYER PERSONA

MARKETING STRATEGY

BUYER’S BUYING CYCLE

UNIQUE SELLING PROPOSITION (USP)

BRANDING

MARKETING MIX – 4Ps

PRODUCT

PRICE

PLACE

PROMOTION

MARKETING CHANNELS

BUDGET

PERFORMANCE STANDARDS & MEASUREMENT METHODS

STANDARDS OF PERFORMANCE

BENCHMARKS

MARKETING METRICS TO MEASURE SUCCESS

MEASUREMENT METHODS

FINANCIAL SUMMARY

FINANCIAL FORECASTS

BREAK-EVEN ANALYSIS

FINANCIAL STATEMENTS

INCOME STATEMENT

CASH-FLOW PROJECTION

BALANCE SHEET

APPENDIX

RESEARCH RESULTS

PRODUCT SPECIFICATIONS AND IMAGES

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