REAL ESTATE MARKETING PLAN

MARKETING PLAN

COMPANY NAME

Street Address

City, State and Zip

webaddress.com

Version 0.0.0

00/00/0000

PREPARED BY	TITLE	DATE
EMAIL	PHONE
APPROVED BY	TITLE	DATE

table of contents

1.	BUSINESS SUMMARY	3

1.1	BACKGROUND	3

1.2	MISSION	3

1.3	VISION	3

1.4	OUR TEAM	3

2.	SITUATIONAL ANALYSIS	3

2.1	SWOT ANALYSIS	3

2.2	COMPETITOR SWOT ANALYSIS	3

2.3	COMPETITOR’S PERFORMANCE	3

2.4	COMPETITOR’S MARKETING STRATEGY	3

3.	GOALS	3

3.1	BUSINESS GOALS	3

3.2	STRATEGIC GOALS	3

3.3	TACTICAL GOALS	3

3.4	COMMUNICATION GOALS	3

4.	TARGET CLIENT	3

4.1	CLIENT TYPE	3

4.2	DEMOGRAPHICS	3

4.3	PSYCHOGRAPHICS	3

4.4	PAIN POINTS	3

4.5	BUYER PERSONA	3

5.	MARKETING STRATEGY	3

5.1	UNIQUE SELLING PROPOSITION (USP)	3

5.2	SUSTAINABLE COMPETITIVE ADVANTAGE	3

5.3	MARKETING CHANNELS	3

5.4	BUDGET	3

6.	ACTION PLAN	3

7.	PERFORMANCE STANDARDS & MEASUREMENT METHODS	3

7.1	STANDARDS OF PERFORMANCE	3

7.2	BENCHMARKS	3

7.3	METHODS OF MEASUREMENT	3

8.	FINANCIAL SUMMARY	3

8.1	FINANCIAL FORECASTS	3

8.2	FINANCIAL STATEMENTS	3

8.2.1	INCOME STATEMENT	3

8.2.2	CASH-FLOW PROJECTION	3

8.2.3	BALANCE SHEET	3

9.	APPENDIX	3

9.1	RESEARCH RESULTS	3

9.2	PRODUCT SPECIFICATIONS AND IMAGES	3

BUSINESS SUMMARY

BACKGROUND

MISSION

VISION

OUR TEAM

NAME	FUNCTION

SITUATIONAL ANALYSIS

SWOT ANALYSIS

INTERNAL FACTORS
STRENGTHS (+)	WEAKNESSES (-)
EXTERNAL FACTORS
OPPORTUNITIES (+)	THREATS (-)

COMPETITOR SWOT ANALYSIS

INTERNAL FACTORS
STRENGTHS (+)	WEAKNESSES (-)
EXTERNAL FACTORS
OPPORTUNITIES (+)	THREATS (-)

COMPETITOR’S PERFORMANCE

COMPETITOR’S MARKETING STRATEGY

GOALS

BUSINESS GOALS

STRATEGIC GOALS

TACTICAL GOALS

COMMUNICATION GOALS

TARGET CLIENT

CLIENT TYPE

First-Time Home Buyer
Home Seller
Renter
Other (e.g., investment properties)

DEMOGRAPHICS

PSYCHOGRAPHICS

PAIN POINTS

BUYER PERSONA

MARKETING STRATEGY

UNIQUE SELLING PROPOSITION (USP)

SUSTAINABLE COMPETITIVE ADVANTAGE

MARKETING CHANNELS

CHANNEL	ACTION	ASSIGNED TO	COST

5.4	BUDGET

CATEGORY	DESCRIPTION	ASSIGNED TO	COST

ACTION PLAN

CATEGORY	ACTION	ASSIGNED TO	DATE

PERFORMANCE STANDARDS & MEASUREMENT METHODS

STANDARDS OF PERFORMANCE

BENCHMARKS

METHODS OF MEASUREMENT

FINANCIAL SUMMARY

FINANCIAL FORECASTS

FINANCIAL STATEMENTS

INCOME STATEMENT

CASH-FLOW PROJECTION

BALANCE SHEET

APPENDIX

RESEARCH RESULTS

PRODUCT SPECIFICATIONS AND IMAGES

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