DO I NEED A "MAM" SYSTEM? WORKSHEET

#	ASSESSMENT QUESTION	NO	YES	YES PT VALUE
1	Approval processes take too long	3
2	There is confusion regarding user permissions/access	5
3	You deliver content to different audiences, across multiple channels	5
4	You have an ongoing relationship with a digital creative agency and pay to use their MAM	1
5	You have too many versions of assets or version control issues	5
6	You lose 5 or fewer assets annually	3
7	You regularly need to download media in different sizes and formats on the fly	5
8	Your existing document management system is handling MAM well	1
9	Assets being used are not brand consistent	5
10	There is no way to track how assets are used—and by whom	5
11	You find you are purchasing too many new assets	5
12	You have limited or no budget to invest in an enterprise solution for MAM	1
13	You have users collaborating from remote locations	3
14	You are manually sending out assets	3
15	You’re using free solutions (Dropbox/Google Drive/Box, etc.) that don’t have the functionality you need	3
16	There have been discrepancies or errors in distributed creative	5
17	There has been an increase in missed deadlines and delivery delays	3
18	You have a web CMS that allows you to upload, resize, and publish images and other assets	1
19	You have no in-house resources for an Asset/Metadata Manager role	1
20	You lose 30 or more assets annually	5
21	You produce large volumes of marketing content	5
22	Your creative assets are primarily text-based	1
POINT TOTAL “NO” responses accrue zero points

ASSESSMENT RESULTS BASED UPON POINT TOTAL
1 – 5 Points:
You appear to have manual solutions in place that are currently meeting most (or all) of your needs — you aren’t ready for MAM yet.
6 – 24 Points:
You may or may not be ready for a MAM solution. The deciding factor will likely be cost: Is the amount of money you are losing each year due to asset management inefficiencies significant? Can your organization afford an enterprise MAM solution — and the personnel to administer it? If your answer to either of these questions is “no,” you can probably delay the purchase of a MAM system at this time.
25 Points or More:
Your organization has robust requirements around marketing asset production and delivery — you need a MAM system!

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