CLIENT CREATIVE BRIEF TEMPLATE

CREATIVE OVERVIEW
PROJECT TITLE
CLIENT NAME
CONTACT INFO
POINT OF CONTACT NAME	EMAIL ADDRESS	PHONE
MAILING ADDRESS
BUDGET Detailed financial projections
AMOUNT
FINANCE SOURCES
NOTES
PROJECT OVERVIEW Project summary, research sources, and findings
PROJECT OBJECTIVES Detailed goals, desired outcomes, and measurable objectives

MARKETING GUIDELINES Detailed approval process for all pieces, style guides, and links to existing branding standards
MARKETING MATERIALS Describe the pieces required, along with the strategic reach and the desired outcome
COPY – Taglines, slogans, body copy requirements
PRINT ADS – List any printed materials
DISPLAY ADS – List type of advertisement and length of time required
SIGNAGE / BANNERS – List items needed and deadlines
EVENT / PROMO PIECES – List items needed and deadlines
WEBSITE – Describe web requirements
SOCIAL MEDIA – List platforms, manpower, and desired outcome
OTHER – Detail needed materials and deadlines

TARGET AUDIENCE Describe desired audience: The who, what, when, and where of the target customer base
PRIMARY DEMOGRAPHIC
SECONDARY DEMOGRAPHIC
CALL TO ACTION Detail the desired reaction of the target audience
CAMPAIGN LOOK AND FEEL Describe the desired style of the campaign
CAMPAIGN MESSAGE Define key benefits of product and describe its value and desired target audience take away

COMPETITIVE ANALYSIS
Describe competitors, their campaign messages, research findings, and supporting information - list any attachments
IMAGE REQUIREMENTS List needed imagery and projected sources
GRAPHICS
PHOTOGRAPHY
MULTIMEDIA

SCHEDULE
SCHEDULE OVERVIEW
DETAILED PROJECTED TIMELINE
DESCRIPTION	DATE
IMPORTANT MILESTONES / DEADLINES
DESCRIPTION	DATE

OTHER Include any other critical information

COMMENTS AND APPROVAL
POINT OF CONTACT NAME	EMAIL ADDRESS	PHONE
CLIENT COMMENTS
APPROVAL
SIGNATURE	NAME AND TITLE	DATE

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