DESIGN BRIEF FOR WEBSITE DESIGN

CLIENT
PROJECT TITLE
CLIENT NAME
CONTACT INFO
POINT OF CONTACT NAME	EMAIL ADDRESS	PHONE
MAILING ADDRESS
PROJECT OVERVIEW
PURPOSE why would you like a new website?
OBJECTIVE ultimate impact? i.e. sales, lead generation, traffic, online presence, etc.
TARGET AUDIENCE
PROJECT TARGET who are we trying to reach?
BRAND TARGET who does the brand speak to?
DESIRED REACTION what actions do you wish your market to take?

COMPETITIVE ANALYSIS
MARKET / NICHE COMPETITOR SITES provide links to competitor sites and other important sites in your industry
DESIGN provide links / explanations of design elements of websites you like
FUNCTIONALITY provide links / explanations of the functionality of websites you like
CURRENT WEBSITE REVIEW
List positive aspects of current site
List negative aspects of current site
Current traffic levels
Current performance levels
Current host and hosting package
List any negative aspects of current hosting environment

SITE ARCHITECTURE
Does your current website offer a site map?
Current number of sections
List of Sections
Current number of pages
List of Pages
DESIRED FEATURES mark all that apply
Blog	Member Log-In
Browser Consistency	Mobile Compatibility
Clear Navigation	Newsletter
Contact Information	Product Visuals and Descriptions
Crucial Business Information	Relevant Website Content
Easy Navigation	Reviews And Testimonials
Easy To Edit / Update (for the non-tech savvy)	Search Bar Feature
Ecommerce	SEO Friendly
FAQ	Security
Fast Load Times	Social Media Integration
Feedback and Contact Forms	Surveys
Galleries - Media	Trendy, Intuitive Design and User Experience
Galleries - Photo	User Accessibility
Good Error Handling	Well Planned Information Architecture
OTHER FEATURES list all other desired features not named above

SITE DESIGN
LOOK AND FEEL describe any important design style elements
Do you have a current style guide?
If yes, is it important that the site strictly adhere to your style guide?
DESIRED AESTHETIC mark all that apply
Approachable	High-Tech
Authoritative	Humble
Caring	Minimalist
Classic	Modern
Clean	Natural / Organic
Corporate	Playful
Credible / Expert	Prestigious
Elegant	Retro
Exciting	Simple
Fresh	Slick
Funky	Sophisticated
Handcrafted	Stark
Helpful	Stylish
OTHER DESCRIPTORS list all other desired aesthetic descriptors not named above

SEARCHABILITY
SEARCH PHRASES / KEYWORDS list the top phrases and key words employed to find your site
SOCIAL MEDIA
EXISTING SOCIAL MEDIA STRATEGY
DESIRED IMPROVEMENTS describe any areas of improvement to be addressed within current social strategy
EXISTING SOCIAL PROFILE LINKS
DESIRED NEW PLATFORMS list any new media profiles you wish to develop and the desired outcomes

WEBSITE CONTENT
CURRENT CONTENT PRODUCTION / PROCUREMENT describe how current content is produced and managed
CONTENT REQUIREMENTS describe all content needs for new site
WRITTEN CONTENT
GRAPHIC ELEMENTS logos, icons, charts and graphs, etc.
PHOTOGRAPHY
MULTIMEDIA
OTHER

SCHEDULE
SCHEDULE OVERVIEW
IMPORTANT MILESTONES / DEADLINES
BUDGET
AMOUNT
FURTHERMORE
include any additional critical information

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