GRAPHIC DESIGN CREATIVE BRIEF

CLIENT
PROJECT TITLE
CLIENT NAME
BRAND
PRODUCT
AUTHOR NAME	TITLE	DATE
CONTACT INFO
POINT OF CONTACT NAME	EMAIL ADDRESS	PHONE
MAILING ADDRESS
PROJECT OVERVIEW
PURPOSE why?
OPPORTUNITY ultimate impact?
OBJECTIVE what does the project work to achieve?
CREATIVE / DESIGN ELEMENTS what are the fundamental creative / design components of the project? i.e. style guides, look and feel, specific printed pieces

TARGET AUDIENCE
PROJECT TARGET who are we trying to reach?
BRAND TARGET who does the brand speak to?
DESIRED REACTION what actions do you wish your market to take?
ATTITUDE
PROJECT TONE what traits are we trying to convey?
BRAND PERSONALITY what characteristics define the brand?
COMPETITIVE ANALYSIS
REFERENCES research, inspiration, and styles
THE TAKEAWAY what is the key idea to be remembered?
TAG LINE prepared copy, key words, or theme

IMAGE REQUIREMENTS
GRAPHICS
PHOTOGRAPHY
MULTIMEDIA
SCHEDULE
SCHEDULE OVERVIEW
DETAILED PROJECTED TIMELINE
DESCRIPTION	DATE
IMPORTANT MILESTONES / DEADLINES
DESCRIPTION	DATE

BUDGET
AMOUNT
FINANCE SOURCES
ADDITIONAL FINANCIAL PROJECTIONS / NOTES
FURTHERMORE
include any additional critical information

COMMENTS AND APPROVAL
POINT OF CONTACT NAME	EMAIL ADDRESS	PHONE
CLIENT COMMENTS
APPROVAL
SIGNATURE	NAME AND TITLE	DATE

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