SIMPLE SMALL BUSINESS PLAN TEMPLATE

1–2 sentences max per response
WHAT + HOW + WHO	WHAT do we do?
HOW do we do it?
WHO do we serve?
WHY	DEFINE CUSTOMER PROBLEM
DEFINE SOLUTION PROVIDED
REVENUE	PRICING + BILLING STRATEGIES
INCOME STREAMS
MARKETING	CUSTOMER REACH STRATEGY
REFERRAL GENERATION STRATEGY
COMPETITION	TOP COMPETITORS
OUR COMPETITIVE ADVANTAGE
METRICS	SUCCESS MILESTONE MARKER 1
SUCCESS MILESTONE MARKER 2
SITUATIONAL ANALYSIS (SWOT)	INTERNAL FACTORS
STRENGTHS ( + )	WEAKNESSES ( – )
EXTERNAL FACTORS
OPPORTUNITIES ( + )	THREATS ( – )

DISCLAIMER Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, articles, templates, or related graphics contained on the website. Any reliance you place on such information is therefore strictly at your own risk.