EVENT OR CONFERENCE WORKFLOW

EVENT NAME	EVENT DATE
PROJECT MANAGER	EVENT LOCATION
CATEGORY AND TASKS	PERSON RESPONSIBLE	DEADLINE	APPROVAL
Identify event or conference
Task 1
Task 2
Task 3
Create pre-event web page and plan blog content
Task 1
Task 2
Task 3
Create email campaign
Task 1
Task 2
Task 3
Create social media campaign
Task 1
Task 2
Task 3

CATEGORY AND TASKS	PERSON RESPONSIBLE	DEADLINE	APPROVAL
Create paid promotion campaign
Task 1
Task 2
Task 3
Conduct partner, influencer outreach
Task 1
Task 2
Task 3
Write press release and blog announcing the event or participation in the conference
Task 1
Task 2
Task 3
Book hotels, flights and conference registration
Task 1
Task 2
Task 3

CATEGORY AND TASKS	PERSON RESPONSIBLE	DEADLINE	APPROVAL
Create booth design and event collateral
Task 1
Task 2
Task 3
Order booth materials & swag
Task 1
Task 2
Task 3
Identify talking points for the booth
Task 1
Task 2
Task 3
Identify how you’ll capture leads
Task 1
Task 2
Task 3

CATEGORY AND TASKS	PERSON RESPONSIBLE	DEADLINE	APPROVAL
Write and design presentation
Task 1
Task 2
Task 3
Write post-event blog, press release
Task 1
Task 2
Task 3
Follow-up with leads
Task 1
Task 2
Task 3
Report on conference metrics
Task 1
Task 2
Task 3

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