SIMPLE FILL-IN-THE-BLANK

BUSINESS PLAN TEMPLATE

COMPANY NAME

I. EXECUTIVE SUMMARY

Our plan is to open a ___(business type)______ business that will sell __(product or service)______ for ____(target buyer)____. Our management team consists of ___(member name)___________ and ____(member name)______. Our team has the ____(relevant skill types)_____ expertise to successfully grow this business. Our market size is ___(size of market)____, and our customer base consists of ___(market segments)___________. We will market to our target customers using the following methods: __(method 1)_____, ___(method 2)___________, and ___(method 3)_____. In order to get this business off the ground, we require ___(funding requirements)___ in funds, for the purposes of __(funding use)___. Our goal is to reach ____(sales goal)____ in the first ___(time period)_____.

II. BUSINESS DESCRIPTION

This ___ (business type)_____business will operate in the ___(industry type)_____ industry. Our mission is to ___(mission statement)___________, and our vision is to ___(vision statement)______.

We are selling ___(product/service)___, and our competitive advantage is ___(unique selling proposition)___________. Currently, the alternatives that buyers use are ___(alternative 1)___ and ____(alternative 2)_____. However, those alternatives lack ____(what sets your product/service apart)____.

This specific industry is __(industry description)________, and it is expected to __(growth predictions)_______. Given those predictions, our company will perform successfully because __(reasoning backed by market research)____________. We plan to reach ___(sales goal)______ in yearly sales and to increase our annual sales by ___(sales goal)_______ over the next ___(time period)___.

III. MARKET ANALYSIS AND COMPETITION

After analyzing the market and researching the demand for ___(product/service)___, we have determined that this is the best time to permeate the market because ___(reason backed by research)_______.

Our market size is __(market size)___, and our target market segment(s) can be described as follows:

Segment 1

Demographic

Gender

Age

Income

Education

Marital Status

Psychographic

Social status

Beliefs

Values

Interests

Lifestyle preferences

Geographic

Province or state

City

Region

Postal code

Neighborhood

We determined that there is enough demand for our ___(product or service)___ within this particular segment due to ____(reasoning backed by market research)___.

Currently, our biggest competitors are _____(competitor 1)____ and _____(competitor 2)____. What separates us from the competition are ___(example 1)____ and ___(example 2)____.

In comparison to what’s offered on the market, our prices are ___(price difference)_______, which is ___(percent difference)______ than our competition.

Here is an estimated comparison of our business to existing competitors:

CATEGORY	OUR COMPANY	COMPETITOR 1	COMPETITOR 2
Est. Yearly Revenue	$000,000	$000,000	$000,000
Price Level	Average	High	Low
No. Employees	15	30	40
Quality	High	Average	Low

IV. MARKETING AND SALES PLAN

Advertising and promotion are essential to getting the word out about our business, and we expect to implement a ___(description)_____ marketing strategy, which will include ___(key component of marketing strategy) ___ and ___(key component of marketing strategy)___. This strategy will enable us to effectively target ___(market segment)___ due to ____(reasoning backed by market research)__________.

Our key offerings include ___(product/service offerings)___. Our offerings benefit our target customers more than what is currently on the market because __(reasoning backed by market research)___. Our unique selling proposition is ____________.

The market is predicted to ___(prediction)_______ over the next _____(time frame)_______. Accordingly, our pricing strategy is to ___(pricing strategy)___.

The various methods we plan to use to communicate our offerings to our target customers are ___(communication methods)___. Additionally, we aim to promote our __(product/service)__ by __(promotion methods)___.

We intend to distribute our __(product/service)__ to customers by __(distribution method)___. We will be selling __(wholesale, retail, etc.)__ and will use __(payment method)__.

V. OPERATIONS AND MANAGEMENT PLAN

Our physical business locations will be in ___(locations)_____ because ___(reasoning)___________. Other physical requirements of our business are __(warehouse, specialized equipment, facilities, etc.)___.

Our production workflow is ___(description of production workflow)__. Our staffing requirements are __(staffing requirements)___. Employee training will be provided by __(description of employee training needs)___.

VI. DEVELOPMENT PLAN

The development of our offering will occur over the course of ___(time frame)_______. We will launch our marketing strategy ___(time frame)_________ with ____(marketing strategy)______.

Our organizational structure will be ___(description)________, with ___(number)_______ management team members and ____(number)_______ employees.

We anticipate our monthly costs and expenses to be _____(amount)_________ because ___(reasoning backed by research)______. We have an anticipated monthly revenue of _____(amount)_________.

With the money sourced, we plan to invest in ___(area of investment)___________ over the course of ___(time period)_____. One year out from launch, our goal is to ____(year 1 goal)__________. Five years out from launch, our goal is to __(year 5 goal)_____.

VII. FINANCIAL STATEMENTS

The following financial statements demonstrate that our business will grow and be profitable.

Provide your projected income statement, cash flow statement, and balance sheet. Additionally, attach a break-even analysis to provide investors with the level of sales you need to make a profit.

VIII. SUPPORTING DOCUMENTS AND ATTACHMENTS

Attached here are the documents that support the information provided in the plan, including ______________, ______________ , and ______________.

Possible items to attach:

Detailed market research

Industry information

Site/building plans

Professional references

Any supporting material

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