ADVERTISING CREATIVE BRIEF TEMPLATE

CLIENT PROJECT NAME BRAND PRODUCT Client contact name Phone number Email Address Mailing address line 1 Mailing address line 2 Mailing address line 3 Your company contact name Phone number Email Address Mailing address line 1 Mailing address line 2 Mailing address line 3 DATE AUTHOR PROJECT
PURPOSE | Why?
OPPORTUNITY | Ultimate impact?

ELEMENTS
What are the fundamental components of the project?
OBJECTIVE
What does the project work to achieve?
TARGET AUDIENCE
PROJECT TARGET | Who are we trying to reach?
BRAND TARGET | Who does the brand speak to?

ATTITUDE
PROJECT TONE | What traits are we trying to convey?
BRAND PERSONALITY | What characteristics define the brand?
MESSAGE
THE TAKEAWAY | What is the key idea to be remembered?
TAGLINE | prepared copy, key words, or theme
FURTHERMORE
Include any additional critical information.
COMMENTS AND APPROVAL
COMMENTS
DATE	SIGNATURE

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