NONPROFIT CREATIVE BRIEF TEMPLATE

CLIENT PROJECT NAME BRAND PRODUCT Client contact name Phone number Email Address Mailing address line 1 Mailing address line 2 Mailing address line 3 Your company contact name Phone number Email Address Mailing address line 1 Mailing address line 2 Mailing address line 3 DATE AUTHOR PROJECT
PURPOSE | Why?
OPPORTUNITY | Ultimate impact?
ECONOMIC / SOCIAL ISSUE
OBJECTIVE AND CHALLENGES
CALL TO ACTION | What does the project work to achieve?

CURRENT BRAND / CAMPAIGN ANALYSIS
POSITIVE ASPECTS | What’s working and why?
NEGATIVE ASPECTS | What isn’t working and why not?
CREATIVE / DESIGN ELEMENTS
What are the fundamental creative/design components of the project (i.e., style guides, look and feel, specific printed pieces)?
TARGET AUDIENCE
PROJECT TARGET | Who are we trying to reach?
BRAND TARGET | Who does the brand speak to?
DESIRED REACTION | What actions do you wish your market to take?

ATTITUDE
PROJECT TONE | What traits are we trying to convey?
BRAND PERSONALITY | What characteristics define the brand?
COMPETITIVE ANALYSIS
REFERENCES | research, inspiration, and styles within similar industries and other
THE TAKEAWAY | What is the key idea to be remembered?
TAGLINE | prepared copy, key words, or theme
MEDIA STRATEGY AND IMAGE REQUIREMENTS
MARKETING GUIDELINES
MARKETING MATERIALS
GRAPHICS
PHOTOGRAPHY
MULTIMEDIA
SCHEDULE
PROJECTED TIMELINE
IMPORTANT DATES / DEADLINES

BUDGET
AMOUNT
FINANCE SOURCES
ADDITIONAL FINANCIAL PROJECTIONS / NOTES
FURTHERMORE
Include any additional critical information.
COMMENTS AND APPROVAL
COMMENTS
DATE	SIGNATURE

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