VIDEO PRODUCTION CREATIVE BRIEF TEMPLATE

CLIENT PROJECT NAME BRAND PRODUCT Client contact name Phone number Email Address Mailing address line 1 Mailing address line 2 Mailing address line 3 Your company contact name Phone number Email Address Mailing address line 1 Mailing address line 2 Mailing address line 3 PROJECT
PURPOSE | Why?
OPPORTUNITY | Ultimate impact?
CORE MESSAGE AND CALL TO ACTION | What are we saying?
OBJECTIVE
What does the project work to achieve and what are the challenges?

SUBJECT
PROJECTED TIMELINE
IMPORTANT DATES / DEADLINES
BUDGET
AMOUNT
ADDITIONAL FINANCIAL PROJECTIONS / NOTES
TARGET AUDIENCE
PROJECT TARGET | Who are we trying to reach?
BRAND TARGET | Who does the brand speak to?
DESIRED REACTION | What actions do you wish your market to take?

ATTITUDE
PROJECT TONE | What traits are we trying to convey?
BRAND PERSONALITY | What characteristics define the brand?
COMPETITIVE ANALYSIS
REFERENCES | research, inspiration, and styles within similar industries and other
DEPLOYMENT AND MEDIA STRATEGY
Website embed, email campaign, shown in office or event, etc. Who will host? Self, online platform, etc.?
RESOURCES
CONTENT | existing footage, scripts, locations, actors, graphics, etc.
EQUIPMENT | cameras, sound equipment, lighting, editing software, etc.

STAKEHOLDERS
Who will be responsible for managing the project and issuing approval? List all parties.
FURTHERMORE
Include any additional critical information.
COMMENTS AND APPROVAL
CLIENT CONTACT NAME & TITLE
COMMENTS
DATE	SIGNATURE

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