CLIENT PERSONA WORKSHEET TEMPLATE

TARGET PERSONA IMAGE	PERSONA INFORMATION
PERSONA NAME can be the first name, the first and last name, or something slightly silly
JOB TITLE
FICTIONAL COMPANY
AGE
QUOTATION

GOALS AND MOTIVATIONS
Describe at least one important, job-related goal and motivation.

VALUES AND WORK METHODS
Describe what’s important to your persona, i.e., their work ethic, attention to detail, punctuality, adherence to deadlines, and so on.

CHARACTERISTICS THAT APPLY TO YOUR PRODUCT
Describe anything relevant to the following: how the client might use your product/service or how they currently do the work your product/service is intended for.

INSERT COPYRIGHT INFO	INSERT COMPANY LOGO

FURTHER DETAIL

INSERT COPYRIGHT INFO	INSERT COMPANY LOGO

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