CLIENT PROFILE QUESTIONNAIRE TEMPLATE

CLIENT DEMOGRAPHICS

1	Age range of this client group?
2	Gender or all genders?
3	Level of education (this will be different for different profiles)?
4	Career or job? Add a specific occupation or a category.
5	Where do they live? City, neighborhood, type of housing?
6	Household composition? Single? Married? Children? Pets? How many and how old?
7	Race or ethnic origin, if pertinent?
8	Other details:

CLIENT PSYCHOGRAPHICS

1	Hobbies and cultural or sports interests?
2	Favorite movies, websites, TV shows, magazines?
3	What is the obstacle that your product or service helps them overcome?

CLIENT PSYCHOGRAPHICS continued

4	Why would a client hesitate to try your product or business? Lack of familiarity? Travel distance?
5	What specific concerns would prevent a client from returning to your business?
6	Why would someone recommend your business?
7	How much do clients spend on offerings similar to yours? How often do they purchase?
8	Additional observations:

MARKETING DIRECTION

1	What channels will best reach this client profile?
2	Will promotions entice this client, and, if so, what kind of promotions?
3	What specific channels and promotions are not suited to this client?
4	What new products, services, or updates would attract this client?
5	Other details:

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