DIRECTIONAL POLICY PRODUCT PORTFOLIO MATRIX

PROSPECTS FOR SECTOR PROFITABILITY
UNATTRACTIVE	AVERAGE	ATTRACTIVE
COMPANY’S COMPETITIVE CAPABILITIES	WEAK	DISINVEST	PHASED WITHDRAWAL CUSTODIAL	DOUBLE OR QUIT
AVERAGE	PHASED WITHDRAWAL	CUSTODIAL GROWTH	TRY HARDER
STRONG	CASH GENERATION	GROWTH LEADER	LEADER

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