SAMPLE NONPROFIT
BUSINESS PLAN OUTLINE TEMPLATE

SAMPLE NONPROFIT BUSINESS PLAN

NONPROFIT ORGANIZATION NAME

PRESENTED TO:

DATE PREPARED

00/00/0000

CONTACT

Contact Name

Contact Email Address

Phone Number

Street Address

City, State and Zip

webaddress.com

TABLE OF CONTENTS

1.	EXECUTIVE SUMMARY	3

2.	ORGANIZATION OVERVIEW	4

2.1	ORGANIZATION BACKGROUND	4

2.2	MISSION STATEMENT AND VISION STATEMENT	4

2.3	OPPORTUNITY	4

2.4	PROGRAM/PRODUCT/SERVICE CURRENT OFFERINGS	5

2.5	PROGRAM/PRODUCT/SERVICE FUTURE OFFERINGS	5

2.6	OBJECTIVES AND SUCCESS INDICATORS	6

3.	MARKET AND INDUSTRY ANALYSIS	6

3.1	MARKET RESEARCH	6

3.1.1	MARKET SIZE AND TRENDS	6

3.1.1	TARGET MARKET	7

3.1.1	COMPETITORS	7

3.2	INDUSTRY TRENDS	7

4.	MARKETING PLAN	8

4.1	MARKETING CHANNELS	8

4.2	PROMOTIONS AND OUTREACH PLAN	8

5.	OPERATIONS PLAN	9

6.	FINANCIAL PLAN	10

6.1	ASSUMPTIONS AND RISKS	10

6.2	FINANCIAL STATEMENTS	10

6.3	FORECASTS	11

6.4	COST MANAGEMENT	11

6.5	CONTRIBUTIONS AND FUNDING SOURCES	12

6.6	FUNDRAISING METHODS	12

7.	APPENDIX	13

EXECUTIVE SUMMARY

ORGANIZATION OVERVIEW

2.1 ORGANIZATION BACKGROUND

2.2 MISSION STATEMENT AND VISION STATEMENT

2.3 OPPORTUNITY

2.4 PROGRAM/PRODUCT/SERVICE CURRENT OFFERINGS

2.5 PROGRAM/PRODUCT/SERVICE FUTURE OFFERINGS

2.6 OBJECTIVES AND SUCCESS INDICATORS

3. market and industry analysis

3.1 MARKET RESEARCH

3.1.1 MARKET SIZE AND TRENDS

3.1.1 TARGET MARKET

According to our market research, our target customers have the following characteristics in common:

SEGMENT 1	SEGMENT 2
AGE	AGE
GENDER	GENDER
OCCUPATION	OCCUPATION
INCOME LEVEL	INCOME LEVEL
HIGHEST LEVEL OF EDUCATION	HIGHEST LEVEL OF EDUCATION
MARITAL STATUS	MARITAL STATUS

3.1.1 COMPETITORS

3.2	INDUSTRY TRENDS

4. MARKETING PLAN

4.1 MARKETING CHANNELS

4.2	PROMOTIONS AND OUTREACH PLAN

5. OPERATIONS PLAN

6. FINANCIAL PLAN

6.1 ASSUMPTIONS AND RISKS

6.2. FINANCIAL STATEMENTS

6.3	FORECASTS

Insert chart and/or graph depicting your sales forecasts below:

6.4	COST MANAGEMENT

6.5 CONTRIBUTIONS AND FUNDING SOURCES

6.6 FUNDRAISING METHODS

APPENDIX

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