START-UP BUSINESS PLAN TEMPLATE

COMPANY NAME

BUSINESS PLAN

EXECUTIVE SUMMARY
Provide Executive Summary

MISSION STATEMENT
Provide Mission Statement

KEYS TO SUCCESS

Key One Explanation

Key Two Explanation

Key Three Explanation

Key Four Explanation

FINANCIAL OVERVIEW

DESCRIPTION	2017	2018	2019
CASH
SALES REVENUE
FINANCIAL-YEAR NET PROFIT
OPERATING MARGIN
OWNERS’ EQUITY
RETURN ON EQUITY

COMPANY OVERVIEW
Provide Company Overview

PRODUCTS / SERVICES
Summarize Business Offerings / Output

SALES / PRICING
Overview of Pricing Structure

SALES REVENUE

PRODUCTS / SERVICES	2017	2018	2019
TOTAL

GROSS-MARGIN PERCENTAGE

DESCRIPTION	2017	2018	2019
TOTAL

COST OF SALES

DESCRIPTION	2017	2018	2019
TOTAL

BREAK-EVEN ANALYSIS

DESCRIPTION	2017	2018	2019
SALES REVENUE
Cost of Sales
VARIABLE EXPENSES TOTAL
Personnel Expenses
Additional Operating Expenses
Fixed-Asset Depreciation
Financial Expenses
FIXED EXPENSES TOTAL
GROSS-MARGIN PERCENTAGE
BREAK-EVEN SALES REVENUE
SALES REV ABOVE BREAK-EVEN

MARKETING STRATEGY
Provide Marketing Strategy Overview

MARKET SEGMENTATION
Marketing Segmentation Overview

MARKET TARGETING

Target Market One

Target Market Two

Target Market Three

Target Market Four

COMPETITIVE ANALYSIS
Provide Brief Description of How Analysis Was Conducted

COMPETITOR TYPE OR NAME
Description of Competitor

COMPETITOR TYPE OR NAME
Description of Competitor

COMPETITOR TYPE OR NAME
Description of Competitor

COMPETITOR TYPE OR NAME
Description of Competitor

COMPETITOR TYPE OR NAME
Description of Competitor

COMPETITOR TYPE OR NAME
Description of Competitor

TEAM
Overview of Management and Staffing Structure and Efforts Employed to Build Out

HEADCOUNT

DESCRIPTION	2017	2018	2019
SALES REPS
OFFICE STAFF
MANAGEMENT
CONSULTANTS
PARTNERS
HEADCOUNT TOTAL

SALARY & WAGES

DESCRIPTION	2017	2018	2019
SALES REPS
OFFICE STAFF
MANAGEMENT
CONSULTANTS
PARTNERS
SALARY & WAGES TOTAL

STAFF EXPENSES

DESCRIPTION	2017	2018	2019
SOCIAL SECURITY
BENEFITS
HOLIDAY PAY
OTHER
OTHER
STAFF EXPENSES TOTAL

IMPLEMENTATION EXPENSE
One-Time Expenses, Fixed Assets, Etc.

START-UP EXPENSES

DESCRIPTION	2017	2018	2019
START-UP EXPENSES TOTAL

ASSET PURCHASES

DESCRIPTION	2017	2018	2019
ASSET PURCHASES TOTAL

FINANCIAL PROJECTIONS

PERFORMANCE MEASURES

DESCRIPTION	2017	2018	2019

INCOME STATEMENTS

DESCRIPTION	2017	2018	2019

BALANCE SHEETS

DESCRIPTION	2017	2018	2019

CASH-FLOW STATEMENT

DESCRIPTION	2017	2018	2019

PERFORMANCE MEASURES

DESCRIPTION	2017	2018	2019

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