BLOG CONTENT STRATEGY CHECKLIST

X	CONSIDERATION	TASK / DECISION	NOTES
Why am I creating this blog?	List your top goals.
Who’s my reader?	Decide if your personas are for multiple audiences or just one.
What problem am I solving?	Content should support your identified personas.
What’s unique about my content?	Find the sweet spot and stand out against the competition.
How often will I post?	Decide on a realistic cadence and what’s necessary to meet your specific goals.
What media will I use?	Add useful media to posts to rank and attract loyal readers.
How do I plan on engaging with my audience, and how do I want my audience to respond?	Ensure a two-way interaction: Respond to comments, and create email campaigns, invitation-only webinars, CTAs, and audience surveys.
How will I promote my content?	Use some or all options: social and paid media, influencers, community outreach, SMS, and repurposing.

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