COMPETITIVE ANALYSIS REPORT

Website Competitive Analysis Report for [Document subtitle] ragaz 00/00/0000

CONTENTS

SUMMARY	3

WEBSITE CONTENT	3

Core Content	3

Content Unique to Individual Sites	3

CONTENT SPECIFIC TO AUDIENCE OR CUSTOMERS	3

SITEMAP CONTENT (Terms, Privacy Policy, Disclaimers, Etc.)	3

NAVIGATIONAL FEATURES (Including the most frequently used elements)	3

ANALYSIS RESULTS	3

SUMMARY

[Include who the competitive analysis was for and which website was redesigned. Discuss the goals of the analysis, such as to understand the competitive landscape and to study good and bad features of competitor websites.]

The following competitor websites were reviewed:

Competitor 1

Competitor 2

Competitor 3

[Summarized the basic content found in all websites and the unique features of individual websites. Describe salient features. Describe all that apply, but remember that list of under 10 and uneven numbers of items are most memorable to an audience.]

Feature 1

Feature 2

Feature 3

WEBSITE CONTENT

Core Content

[List types of content available on every page, from different pages, and tabs, to search functionality.]

Item 1

Item 2

Item 3

Content Unique to Individual Sites

Item 1

Item 2

Item 3

CONTENT SPECIFIC TO AUDIENCE OR CUSTOMERS

Item 1

Item 2

Item 3

SITEMAP CONTENT (Terms, Privacy Policy, Disclaimers, Etc.)

Item 1

Item 2

Item 3

NAVIGATIONAL FEATURES (Including the most frequently used elements)

Item 1

Item 2

Item 3

ANALYSIS RESULTS

In each cell, use Y for yes to indicate the presence of a feature. Or, create your own notation system. A select few numbered notes can add more content to the table.

ONLINE FORMS AND COMMUNICATION
DEFINING FEATURE	COMPETITOR 1	COMPETITOR 2	COMPETITOR 3
eShopping
-Feature 1
-Feature 2
-Feature 3
Request Pubs
-Feature 1
-Feature 2
-Feature 3
Contact Us
-Feature 1
-Feature 2
-Feature 3
Task
-Feature 1
-Feature 2
-Feature 3
Task
-Feature 1
-Feature 2
-Feature 3

Additional Notes:

SEARCH FUNCTIONALITY
DEFINING FEATURE	COMPETITOR 1	COMPETITOR 2	COMPETITOR 3
Website Keyword
-Feature 1
-Feature 2
-Feature 3
Advanced Search
-Feature 1
-Feature 2
-Feature 3
Contact Us
-Feature 1
-Feature 2
-Feature 3
Specific Search
-Feature 1
-Feature 2
-Feature 3

Additional Notes:

DISCLAIMER Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, articles, templates, or related graphics contained on the website. Any reliance you place on such information is therefore strictly at your own risk.