MARKETING PROJECT PLAN TEMPLATE

FOR STARTUP BUSINESS

MARKETING PROJECT PLAN

COMPANY NAME

Street Address

City, State and Zip

webaddress.com

Version 0.0.0

00/00/0000

PREPARED BY	TITLE	DATE
EMAIL	PHONE
APPROVED BY	TITLE	DATE

table of contents

1.	EXECUTIVE SUMMARY	4

2.	MISSION STATEMENT	5

3.	VISION STATEMENT	5

4.	SITUATIONAL ANALYSIS	6

4.1	5C ANALYSIS	6

4.1.1	COMPANY	6

4.1.2	COLLABORATORS	6

4.1.3	CUSTOMERS	6

4.1.4	COMPETITORS	6

4.1.5	CLIMATE	6

4.2	SWOT ANALYSIS	7

5.	CORE CAPABILITIES	8

6.	GOALS	9

6.1	SHORT-TERM GOALS	9

6.1.1	FINANCIAL	9

6.1.2	PRODUCT	9

6.1.3	HUMAN RESOURCES	9

6.1.4	MARKETING	9

6.2	LONG-TERM GOALS	10

6.2.1	FINANCIAL	10

6.2.2	PRODUCT	10

6.2.3	HUMAN RESOURCES	10

6.2.4	MARKETING	10

7.	TARGET MARKET	11

7.1	INFORMATION COLLECTION	11

7.2	PAIN POINTS	11

7.3	SOLUTIONS	12

7.4	BUYER PERSONA	12

8.	MARKETING STRATEGY	13

8.1	BUYER’S BUYING CYCLE	13

8.2	UNIQUE SELLING PROPOSITION (USP)	13

8.3	BRANDING	14

8.4	MARKETING MIX – 4Ps	14

8.4.1	PRODUCT	14

8.4.2	PRICE	14

8.4.3	PLACE	15

8.4.4	PROMOTION	15

8.5	MARKETING CHANNELS	15

8.6	BUDGET	16

9.	PERFORMANCE STANDARDS & MEASUREMENT METHODS	17

9.1	STANDARDS OF PERFORMANCE	17

9.2	BENCHMARKS	17

9.3	MARKETING METRICS TO MEASURE SUCCESS	18

9.4	MEASUREMENT METHODS	18

10.	FINANCIAL SUMMARY	19

10.1	FINANCIAL FORECASTS	19

10.2	BREAK-EVEN ANALYSIS	19

10.3	FINANCIAL STATEMENTS	20

10.3.1	INCOME STATEMENT	20

10.3.2	CASH-FLOW PROJECTION	20

10.3.3	BALANCE SHEET	20

11.	APPENDIX	21

11.1	RESEARCH RESULTS	21

11.2	PRODUCT SPECIFICATIONS AND IMAGES	21

EXECUTIVE SUMMARY

MISSION STATEMENT

VISION STATEMENT

SITUATIONAL ANALYSIS

5C ANALYSIS

COMPANY

COLLABORATORS

CUSTOMERS

COMPETITORS

CLIMATE

SWOT ANALYSIS

INTERNAL FACTORS
STRENGTHS (+)	WEAKNESSES (-)
EXTERNAL FACTORS
OPPORTUNITIES (+)	THREATS (-)

CORE CAPABILITIES

CAPABILITY ONE

CAPABILITY TWO

CAPABILITY THREE

GOALS

SHORT-TERM GOALS

FINANCIAL

PRODUCT

HUMAN RESOURCES

MARKETING

LONG-TERM GOALS

FINANCIAL

PRODUCT

HUMAN RESOURCES

MARKETING

TARGET MARKET

INFORMATION COLLECTION

PAIN POINTS

SOLUTIONS

BUYER PERSONA

MARKETING STRATEGY

BUYER’S BUYING CYCLE

UNIQUE SELLING PROPOSITION (USP)

BRANDING

MARKETING MIX – 4Ps

PRODUCT

PRICE

PLACE

PROMOTION

MARKETING CHANNELS

BUDGET

PERFORMANCE STANDARDS & MEASUREMENT METHODS

STANDARDS OF PERFORMANCE

BENCHMARKS

MARKETING METRICS TO MEASURE SUCCESS

MEASUREMENT METHODS

FINANCIAL SUMMARY

FINANCIAL FORECASTS

BREAK-EVEN ANALYSIS

FINANCIAL STATEMENTS

INCOME STATEMENT

CASH-FLOW PROJECTION

BALANCE SHEET

APPENDIX

RESEARCH RESULTS

PRODUCT SPECIFICATIONS AND IMAGES

DISCLAIMER Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, articles, templates, or related graphics contained on the website. Any reliance you place on such information is therefore strictly at your own risk.