SIMPLE CREATIVE BRIEF TEMPLATE

PROJECT TITLE
CLIENT NAME
BRAND
PRODUCT
POINT OF CONTACT NAME	PHONE
EMAIL	MAILING ADDRESS
PROJECT purpose and opportunity
OBJECTIVE what does the project work to achieve?
TARGET AUDIENCE who are we trying to reach?
ATTITUDE style and tone
MESSAGE what is the key idea to be remembered?
DELIVERABLES & FORMAT describe key pieces to be produced
SCHEDULE projected timeline, important dates, deadlines, etc.
BUDGET
COMMENTS

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