PROJECT OVERVIEW SAMPLE

PROJECT NAME	PROJECT MANAGER	PROJECT LEADER
Q2 Marketing Campaign	John Smith	Kate Johnson

PROBLEM PROJECT WILL ADDRESS
Lack of brand awareness and recognition
PROJECT GOALS
Drive traffic to the website and improve brand awareness with integrated marketing efforts, such as digital marketing campaigns, ads, webinars, virtual events, email marketing and nurturing, and social media campaigns.
PROJECT OBJECTIVES AND SCOPE
Create net-new digital marketing campaigns Design and go to market with new advertising campaigns Hold live and recorded webinars Host an enticing virtual event for both current and prospective customers Create a new email marketing and nurture campaign Create net-new social media campaigns and remarketing ads
PROPOSED SCHEDULE
6 months (May – October)
PROPOSED BUDGET AND COSTS
$100,000 across all new marketing efforts
POTENTIAL LIMITATIONS AND SETBACKS
Budget constraints Limited available resources Need for new video streaming technology

PROJECT OVERVIEW PREPARED BY	DATE	APPROVED BY	DATE
John Smith	Monday, April 1	Samuel Thompson	Tuesday, April 2

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