SOFTWARE PRODUCT VISION
SITUATION DESCRIPTION
TARGET AUDIENCE DEFINED
SITUATION DESCRIPTION
SITUATION DETAILS

CRAFTING THE POSITIONING STATEMENT
WHOM THE PRODUCT IS FOR
WHAT THE PRODUCT IS
WHAT THE PRODUCT PROVIDES
WHAT MAKES THE PRODUCT UNIQUE
ADVANTAGES OFFERED BY THE PRODUCT

PRODUCT ADVANTAGES AND FEATURES
ADVANTAGE NAME	FEATURE OF NAMED ADVANTAGE

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