BRAND IDENTITY CREATIVE
BRIEF TEMPLATE

CLIENT

CAMPAIGN NAME
CLIENT NAME
BRAND
PRODUCT / SERVICE
CONTACT INFO
NAME
PHONE
EMAIL
MAILING ADDRESS
DOCUMENT INFO
DATE	AUTHOR

CAMPAIGN

PURPOSE | why?

OPPORTUNITY | ultimate impact?

ELEMENTS

what are the fundamental components of the campaign?

OBJECTIVE

what does the campaign work to achieve?

TARGET AUDIENCE

CAMPAIGN TARGET | who are we trying to reach?

BRAND TARGET | who does the brand speak to?

RESOURCES AND BUDGET

RESOURCE	DESCRIPTION	BUDGET
People
Tools
Other
Other

ATTITUDE

CAMPAIGN TONE | what traits are we trying to convey?

BRAND PERSONALITY | what characteristics define the brand?

MESSAGE

THE TAKEAWAY | what is the key idea to be remembered?

TAG LINE | prepared copy, key words, or theme

MARKETING CHANNELS

CHANNEL	GOAL	TIMELINE
Social Media
Email
Other
Other

FURTHERMORE

Include any additional critical information

COMMENTS AND APPROVAL

CLIENT CONTACT NAME AND TITLE

COMMENTS

DATE	SIGNATURE

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