BRAND IDENTITY DESIGN
BRIEF TEMPLATE

CREATIVE OVERVIEW
BRAND IDENTITY DESIGN BRIEF TITLE
CLIENT NAME
CONTACT INFO	NAME
PHONE
EMAIL
MAILING ADDRESS
BRAND DESIGN BUDGET	AMOUNT
Detailed financial projections
FINANCE SOURCES
NOTES
BRAND IDENTITY DESIGN OVERVIEW Brand summary, research sources and findings
BRAND IDENTITY DESIGN OBJECTIVES Detailed goals, desired outcomes, and measurable objectives
BRAND MARKETING GUIDELINES Detailed approval process for all pieces, style guides, links to existing branding standards
BRAND MARKETING MATERIALS Describe the pieces required along with the strategic reach and the desired outcome	COPY
PRINT ADS
DISPLAY ADS	List type of advertisement, length of time required and type
SIGNAGE / BANNERS	List items needed and deadlines
EVENT / PROMO PIECES	List items needed and deadlines
WEBSITE	Describe web requirements
SOCIAL MEDIA	List platforms, manpower, and desired outcome
OTHER	Detail needed materials and deadlines
TARGET AUDIENCE The who, what, when, and where of the target customer base	PRIMARY DEMOGRAPHIC	Describe desired audience
SECONDARY DEMOGRAPHIC	Describe desired audience
CALL TO ACTION Detail the desired reaction of the target audience
BRAND CAMPAIGN LOOK AND FEEL Describe the desired style of the campaign
CAMPAIGN MESSAGE Define key benefits of product, describe its value, and desired target audience take away
COMPETITIVE ANALYSIS Describe competitors, their campaign messages, research findings, and supporting information - list any document attachments
IMAGE REQUIREMENTS List needed imagery and projected sources	GRAPHICS
PHOTOGRAPHY
MULTIMEDIA
SCHEDULE	PROJECTED TIMELINE
IMPORTANT DATES / DEADLINES
OTHER Include any other critical information
COMMENTS AND APPROVAL
CLIENT CONTACT NAME & TITLE
COMMENTS
DATE	SIGNATURE

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