BRAND LOGO BRIEF TEMPLATE

CLIENT

PROJECT TITLE
CLIENT NAME
BRAND
PRODUCT
POINT OF CONTACT NAME	PHONE
EMAIL	MAILING ADDRESS

BUSINESS INFORMATION

BUSINESS OVERVIEW what do you do? what is unique about your business?
TARGET AUDIENCE who are you trying to reach?

CREATIVE

VERBIAGE what name should be included in the logo?
TAG LINE if applicable
IMAGERY what images, if any, should be included in the logo?
DESIRED DESIGN STYLE include reference images, if applicable
COLORS & OTHER VISUAL CONSIDERATIONS
INTENDED USE signage, business cards, etc.

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