PRODUCT VISION BOX TEMPLATE

CRAFTING THE POSITIONING STATEMENT

WHOM THE PRODUCT IS FOR
WHAT THE PRODUCT IS
WHAT THE PRODUCT PROVIDES
WHAT MAKES THE PRODUCT UNIQUE

PRODUCT POSITIONING

SITUATION DESCRIPTION
TARGET AUDIENCE DEFINED
SITUATION DETAILS

PRODUCT ADVANTAGE OVERVIEW

ADVANTAGES OFFERED BY THE PRODUCT

KEY PRODUCT ADVANTAGES AND FEATURES

ADVANTAGE NAME	FEATURE OF NAMED ADVANTAGE

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