NEW PRODUCT LAUNCH
CHECKLIST TEMPLATE

TASK TITLE	TASK DESCRIPTION	ASSIGNED OWNER	DUE DATE	TASK STATUS
MARKET ANALYSIS	Evaluate market potential and value	Not Started
Conduct a competitor analysis	In Progress
Define target audience	Complete
Task 4	On Hold
Task 5	Overdue
AUDIENCE PERSONAS	Create customer surveys	Needs Review
Conduct phone and in-person interviews
Collect data from web and social analytics
Task 4
Task 5
PRODUCT PRICING	Outlining business goals
Analyze competitor pricing
Determine costs
Task 4
Task 5
MARKET POSITIONING	Define your unique value proposition
Create positioning statement
Finalize messaging framework
Task 4
Task 5
GO-TO-MARKET STRATEGY	Define sales strategy
Create marketing plan
Complete GTM template
Task 4
Task 5

SALES ENABLEMENT	Develop training content
Conduct training sessions
Create email templates
Task 4
Task 5
INTERNAL COMMUNICATIONS	Create communications plan
Create shared storage location
Collect feedback
Task 4
Task 5
EXTERNAL LAUNCH	Complete a crisis plan before launch
Follow marketing plan
Inform stakeholders about any issues
Task 4
Task 5
METRICS	Monitor performance of marketing channels
Determine cost per acquisition by channel
Evaluate website and customer analytics
Task 4
Task 5
POST-LAUNCH FEEDBACK	Distribute post-launch customer survey
Complete win/loss interviews
Hold a post-launch review
Task 4
Task 5

DISCLAIMER Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, articles, templates, or related graphics contained on the website. Any reliance you place on such information is therefore strictly at your own risk.