SAMPLE PROJECT OUTLINE TEMPLATE

PROJECT NAME	PROJECT MANAGER	PROJECT LEADER
Brand Awareness Campaign	Sally Porter	Joe Rhodes

PROJECT SUMMARY	Our recent research into brand awareness and perception showed areas of weakness in brand messaging. This marketing campaign is focused on increasing brand recognition through updated communications, especially across social media channels.
PROJECT OBJECTIVES	Improve consistency across branding communications. Grow website traffic. Increase social media engagement. Improve brand awareness via digital, email, and social media marketing campaigns.
SCOPE OF WORK	Implement updated messaging across content and campaigns. Create new digital marketing and advertising campaigns. Develop new email marketing and nurture campaigns. Create new social media campaigns.
KEY DELIVERABLES	Updated positioning statement Updated messaging framework Updated brand strategy guidelines Website content Ad design Email templates Social media content
PROJECT TIMELINE	Estimated Duration: 6 months (April – September) Phase 1: Planning and strategy Phase 2: Develop action plans Phase 3: Create marketing assets Phase 4: Implementation
PROJECT TEAM	ROLE	RESPONSIBILITY
COMMENTS

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