COMPETITIVE ANALYSIS LANDSCAPE

Complete the template for your company, then complete the template for each competitor. After you complete this form, you may find out that your competitors are not who you think they are.

WHY CONDUCT THIS ANALYSIS?	Write down the question you are trying to answer or the goal of this analysis.
YOUR COMPANY	COMPETITOR 1	COMPETITOR 2	COMPETITOR 3
PROFILE	OVERVIEW
COMPETITIVE ADVANTAGE What value do you offer customers?
MARKETING PROFILE	TARGET MARKET
MARKETING STRATEGIES
PRODUCT PROFILE	PRODUCTS & SERVICES
PRICING & COSTS
DISTRIBUTION CHANNELS
SWOT ANALYSIS	Do this for your company and for your competitors. Your strengths should support your opportunities and contribute to what you define as your competitive advantage.
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

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