PROJECT BRIEF TEMPLATE

PROJECT NAME
PURPOSE
Identify how your content strategy will support your company’s mission.
GOALS
A summary of the SMART goals for your content strategy
AUDIENCE
List the persona(s) your strategy will address.
STORY
The overall theme or message for your content, including the unique value of your product
TEAM
List the project leader, contributors, creators, and other key stakeholders.
BUDGET
Outline the expense for this project and when expenses are expected by week, month, quarter, or year.
TIME FRAME
Specify key dates and deadlines for deliverables. Also include any time frame for evaluating the metrics of this project.

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