CUSTOMER PROFILE QUESTIONNAIRE TEMPLATE

CUSTOMER DEMOGRAPHICS
1	Age range of this customer group?
2	Gender or all genders?
3	Level of education (this will be different for different profiles)?
4	Career or job? Add a specific occupation or include a category, such as customer service, health care, etc.
5	Where do they live? City, neighborhood, type of housing?
6	Household composition? Single? Married? Children? Pets? How many and how old?
7	Race or ethnic origin, if pertinent to product, such as certain food brands or dishes?
8	Other details?

CUSTOMER PSYCHOGRAPHICS
1	Hobbies and cultural or sports interests?
2	Favorite movies, websites, TV shows, magazines?
3	What is the obstacle that your product or service helps them overcome?

4	Why would a customer hesitate to try your product or business? Lack of familiarity? Travel distance?
5	What specific concerns would prevent a customer from returning to your business? Rude clerk? Long wait? Dirty floor?
6	Why would someone recommend your business?
7	How much do customers spend on products similar to yours? How often do they purchase such products?
8	Additional observations?

MARKETING DIRECTION
1	What channels will best reach this customer profile?
2	Will promotions entice this customer, and, if so, what kind of promotions?
3	What specific channels and promotions are not suited to this customer?
4	What new products, services, or updates would attract this customer?
5	Other details?

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