MARKET NEEDS ANALYSIS TEMPLATE

MARKET NEEDS ANALYSIS COMPANY NAME Street Address City, State and Zip webaddress.com Version 0.0.0 00/00/0000

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MARKET NEEDS ANALYSIS TABLE OF CONTENTS

Intro	3

Reason for Analysis	3

Business Details	3

Products / Services	3

Market Description	3

Target Market	3

Customer Demographics	3

Competitive Analysis	3

Competitive Advantage	3

Market Need	3

Market Trends / Growth	3

Market Research	3

Swot Analysis	3

Marketing Strategies and Sales	3

INTRO

REASON FOR ANALYSIS

BUSINESS DETAILS

PRODUCTS / SERVICES

MARKET DESCRIPTION

TARGET MARKET

CUSTOMER DEMOGRAPHICS

SEGMENTATION APPROACH	METHODOLOGY	RESULTING SEGMENTS	ADVANTAGES	DRAWBACKS

COMPETITIVE ANALYSIS

CATEGORIES RESEARCHED
CATEGORY NAME	CATEGORY DESCRIPTION
CAT A:
CAT B:
CAT C:
CAT D:
CAT E:
IDENTIFIED TOP COMPETITOR 1
COMPETITOR NAME
STRENGTHS	DESCRIPTION
IDENTIFIED TOP COMPETITOR 2
COMPETITOR NAME
STRENGTHS	DESCRIPTION

COMPETITIVE ADVANTAGE

MARKET NEED

MARKET TRENDS / GROWTH

MARKET RESEARCH

SWOT ANALYSIS

I N T E R N A L	F A C T O R S
STRENGTHS (+)	WEAKNESSES (–)
OPPORTUNITIES (+)	STRENGTHS (+) / OPPORTUNITIES (+) STRATEGY	WEAKNESSES (–) / OPPORTUNITIES (+) STRATEGY
F A C T O R S
THREATS (–)	STRENGTHS (+) / THREATS (–) STRATEGY	WEAKNESSES (–) / THREATS (–) STRATEGY
E X T E R N A L

MARKETING STRATEGIES AND SALES

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