NEW PRODUCT BUSINESS CASE

EXECUTIVE SUMMARY

MISSION STATEMENT

PRODUCT or SERVICE TO BE DEVELOPED

MARKETING STRATEGY

COMPETITIVE ANALYSIS

SWOT ANALYSIS

Strengths, Weaknesses, Opportunities, Threats

INTERNAL	FACTORS
STRENGTHS (+)	WEAKNESSES (–)
OPPORTUNITIES (+)	STRENGTHS (+) / OPPORTUNITIES (+) STRATEGY	WEAKNESSES (–) / OPPORTUNITIES (+) STRATEGY
EXTERNAL FACTORS
THREATS (–)	STRENGTHS (+) / THREATS (–) STRATEGY	WEAKNESSES (–) / THREATS (–) STRATEGY

OPERATIONS OVERVIEW FOR ROLLING OUT NEW OFFERING

FINANCIAL PLAN

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