POSITIONING STATEMENT TEMPLATE

ERVIN SMITH #2

ERVIN & SMITH’S POSITIONING STATEMENT TEMPLATE #2

WHAT	The only [category]
HOW	that [differentiation characteristic]
WHO	for [customer]
WHERE	in [geographic location]
WHY	who [need state and add underlying trend]

Ervin & Smith’s Positioning Statement Example

Bob’s Bakery is the only pizza place that serves the CookieCake for the snacker who can’t decide if they want a cookie or piece of cake when in the downtown area; when they are looking for a sweet treat in this era of salty snacks.

DISCLAIMER Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, articles, templates, or related graphics contained on the website. Any reliance you place on such information is therefore strictly at your own risk.