POSITIONING STATEMENT TEMPLATE

eCORNELL

eCORNELL’s POSITIONING STATEMENT TEMPLATE

For	Target Market],
the	[Brand/Product/Serve]
is the	[Point of Differentiation]
among all	[Frame of Reference]
because	[Reason to Believe].

eCornell’s Positioning Statement Example

eCornell’s Positioning Statement Example: For parents of young children, KidWatch is the most reliable child monitoring system because of its small size and long battery life compared to other monitors. KidWatch is almost effortless to use and informs you where your child is at at any moment.

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