PUGH DECISION MATRIX

BASELINE	Option 1	Option 2	Option 3	INSTRUCTIONS
OPTIONS	Enter your criteria in the first column. List options across the second row. Rank each option by the criteria as it compares to the baseline. Use either a Three-Point Scale (-1, 0, +1) or a Five-Point Scale (-2, -1, 0, +1, +2). Plus (+) values are better than the baseline (0). Minus (-) values are worse, and zero scores match the baseline. The option with the highest score is the best, based on your criteria.
CRITERIA	BASELINE	Option 1 SCORES	Option 2 SCORES	Option 3 SCORES
Criteria 1	0
Criteria 2	0
Criteria 3	0
Criteria 4	0
Criteria 5	0
TOTAL SCORES

EXAMPLE
BASELINE	Option 1	Option 2	Option 3
OPTIONS	CURRENT CAR	CAR A	CAR B	CAR C
CRITERIA	BASELINE	Option 1 SCORES	Option 2 SCORES	Option 3 SCORES
FUEL SYSTEM	0	-2	2	-1
FOUR-DOOR	0	2	2	-2
MILES PER GALLON	0	2	2	0
SOUND SYSTEM	0	1	2	-1
WARRANTY PLAN	0	0	2	-1
TOTAL SCORES	3	10	-5

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