REFERRAL PROGRAM CHECKLIST

Develop a compelling Program Description. Provide the description below.
What are the Key Words of your Referral Program strategy?
What is the Referral Message?
Captivating introductory line:
How will you identify yourself?
What is the benefit?
Will you include graphics?
Call to Action (CTA) incorporation:
Message verbiage:
Create a reward for Customer Advocates. Describe the reward / benefit / incentive below.
Send customers Email Invitations to participate in the program.
Email subject / headline:
Who will create the template?
Competitor messaging we respect:
What imagery will be included?
Where will customers be redirected? Describe the Landing Page / Info Collecting Resource.
Intended date(s) of dissemination:
Use Social Media to invite Customer Referrals.
What Social Media Platforms will you utilize?
How often will the messaging or headline be revamped?
What imagery should be included?
Intended date(s) of dissemination:

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