STRATEGIC PR PLAN TEMPLATE

PLAN ELEMENTS	ACTION ITEMS	PERSON / TEAM RESPONSIBLE	DEADLINE	STATUS	FINAL OUTCOME
GOALS AND OBJECTIVES
Use your research to identify goals and what you want to achieve
TARGET AUDIENCES
List everyone you want to reach with your plan including media, customers, investors, employees, etc.
ESTABLISH THE STRATEGY
Define general approach to achieving goals and objectives
KEY MESSAGES
Develop messages that are concise, informative, and compel people to take action
TACTICS
How will you use your key messages to reach your target audience?
MEASUREMENTS
Create a KPI or PR dashboard to monitor the effects of efforts

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