VALUE PROPOSITION TEMPLATE

ITSMA

INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION’S VALUE PROPOSITION TEMPLATE

FOR	[the target customer]
WHO	[specific needs, requirements, demands, buying criteria]
WE PROVIDE	[solution name/description]
THAT	[gives specific business benefits/value to clients]
UNLIKE	[the competition]
WHO	[provide solution, features, functions, benefits]
OUR COMPANY	[better approach, solution, functions, benefits]
THAT	[offers a better customer experience]

Information Technology Services Marketing Association’s Value Proposition Example

Information Technology Services Marketing Association’s Value Proposition Example: For men who are losing their hair and want to improve their presentation to the world, we offer HAT™ the ultimate head covering system. For a low price,HAT™ also offers protection from the sun and the rain. Unlike regular hats that only cover your head, HAT™ has solar panels to charge your phone, sweat-testing pads that tell you when you need to drink more water, and a secret pocket to stash your keys and wallet. We offer all this plus free customizing, regular upgrades, and discounted accessories."

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