VIDEO CONTENT MARKETING
STRATEGY TEMPLATE

CATEGORY	DESCRIPTION	NOTES
Describe marketing goals.
Describe target audience.
What are the problems that you aim to solve?
How will your product or service solve those problems?
What is your value proposition?
Who are your top three competitors?
What sets you apart from the competition? What are you doing better?
What brand personalities do you want to convey to your audience?
Describe the types of videos you currently have in your inventory.
Describe the types of videos you wish to add that your inventory does not have. What opportunities are there?
Describe the types of videos your competitors have.
What can you do better than your competitors? What can you do that they are not currently doing?
Describe the types of content that your target audience finds interesting, useful, and engaging.
Zero in on the types of videos you want to create...
STAGES	DESCRIPTION
Stage 1: What types of videos do you want to create to build brand awareness?
Stage 2: What types of videos do you want to create to convey your unique value proposition? How do you plan to start building a relationship?
Stage 3: What types of videos do you want to create in order to gain audience trust and convince your audience that you can provide the best solution for them?
Stage 4: After the purchase, what types of videos do you want to create to nurture your customer? How do you plan to offer complementary products and services?

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