The exclusive report covers the first decade of progress in paid crowdsourcing. Included are detailed rankings of 50 vendors, industry statistics and details of the 5 characteristics necessary for paid crowdsourcing to gain mainstream business appeal.
Paid Crowdsourcing, which has existed in various forms since the introduction of Wikipedia, remains in the “innovators and early adopters” phase of customer adoption. The market at large suffers from lack of awareness, skepticism of obtaining desired results for such low cost, and no familiar frame of reference (common examples) for people to use in applying it for their own business. It also faces resistance from certain groups and media in the same vein as have other forms of outsourcing (only briefly addressed in this paper).
Paid Crowdsourcing can find a useful metaphor in eCommerce’s 15 year rise from cutting edge to preferred shopping mechanism. Want a book today - we don't send our intern to the store to buy it. We open a browser to Amazon, search on the book title, add it to our cart, insert our credit card information and submit. One or two days later, we receive our book. Why is online commerce so mainstream now? There are many reasons, but primarily:
1. Huge on-demand selection - It's an instantly available inventory with reviews and details
2. Saves time and effort – no travel logistics
3. Satisfactory Results - we get what we expect
4. Best Price - It's likely the best price available
5. Secure and Private - we are confident that our personal information is secure and private
It stands to reason that shopping for work done via an online on-demand workforce would need to meet these same criteria to become mainstream. This paper written in Sept. 2009 details these criteria.